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Monthly Archives

July 2018

Girl about town, beach, pool, bar… Summer scarf styling tips

By | Fashion, Seasonal | 2 Comments

The school summer holidays are upon us and many of us will be packing our beachwear and jetting off to possibly-not-warmer climes given the summer we’ve had so far here in the UK.  Most of us like to take a beach dress, sarong or other wraparound for wearing over our swimwear on the way to or from the beach. But you don’t need to buy one from a beachwear department; just pack your Blue Flamingo scarf. One of the scarves’ strongest points is their large size which makes them ideal to wear in a variety of styles as totally unique tops around Monaco or as bold beach cover-ups at Cannes – or whichever holiday destination you’re strutting your stylish stuff in this summer.

Blue scarf design blowing in the sea breeze

Time to embrace the sun, sand, and sea breezes on your summer holiday

Another feature of Blue Flamingo scarves is that they are made from pure silk. Unlike high street summer scarves which are made from low-cost synthetic fabrics such as viscose and satin, the natural fibres of Blue Flamingo scarves are breathable, and they feel soft and cool against your skin. They are so soothing to wear after a hot day at the beach when your skin can feel dry and irritated from the sun, sand and salt water.

But in case you find the evening breeze a little too cool as you sip your romantic sunset aperitivo at the bar, the pure silk of Blue Flamingo scarves offers great protection from the elements, again unlike lower cost options.

Below are some suggestions for how you can style your Blue Flamingo scarf over your bikini, or wear comfortably about town all day long so you stand out from the crowds.


1. Skirt

Tie the scarf around your waist for a classic lower body cover up.  If you’re lucky enough to have great legs, go for the shorter option as shown in the first image.

Scarf worn as a sarong shortScarf used as a sarong

2. Wraparound

Tie it tight, or hang it off an ample bust!


3. Halter neck #1

Start with the scarf behind your back and pull the top corners in front of you.

Twist the corners round each other in front of your neck.

Tie the ends behind your neck.

Scarf as hal

4. Halter neck #2

Start with the scarf behind your back.

Cross the top corners over in front of you and tie the ends behind your neck.

Scarf worn as a halter neck top

5. Halter back

Fold the scarf in half.

Take the new top 2 corners and tie in a very small knot.

Open the scarf out and you will see two armholes which you slip into from behind.

scarf worn as top with armholesscarf worn as top with armholes

6. Grecian

Tie the top two corners over one shoulder, tight enough so the scarf doesn’t sag on your chest, and the bottom two corners under your arm.

Scarf as Grecian top

7. Shawl

Oh so many ways to do this one – let your imagination run wild!  

Scarf worn as a beach shawlScarf worn as a short beach shawl over the shoulders

It’d be great to hear your own styling ideas for wearing your shopblueflamingo.com scarf as a skirt or top this summer.  Add your comments to this blog, or send in a photo of yourself for my Look Book.  Cheers, and Bon Voyage!

Scarf on the beach with a glass of prosecco

What a scarf can say about you

By | Fashion | No Comments

Wearing a scarf isn’t always a fashion statement.  Choosing to wear a scarf, and the type of scarf, tells the world a lot about you; your origins, your capabilities, your values, your social and financial status… Through your choice of scarf, you can fit in, anonymise yourself, or stand out.

Scarves that mean you fit in

I was in Cambridge the other week on Graduation Day. I felt a bit sorry for the graduands and Vice-Chancellor in their heavy gowns, hats, and fur hoods in the summer heat. If you were fortunate enough to be able to see the shop windows through the crowds, they were still comically full of the thick woollen scarves for each college. As far as I know all universities have a scarf and students love to buy them.  They are a useful souvenir of their time there, a potential means of finding something in common with people they meet, and an advert to the world about their intellectual status and elitism depending on the calibre of the institution.

Wearing your favourite team’s scarf, whether it be football or any other sport, demonstrates your passion for the sport and your support of that team. It can instantly unite you with other sports fans and fellow team supporters, or set you against a fan of an opposing team. Showing who and what you support can also give away information about your geographic and cultural background.

Scarves and politics

Scarves are also often used to display affinity with a political cause.

Jaqmar propaganda silk scarf from World War Two

Jaqmar propaganda scarf from World War Two

In World War Two Jacqmar of London sold silk scarves as propaganda which allowed individuals to display their patriotism whilst funding the war effort.

Depending on the regime or the legality of a protest, a scarf of any kind can be worn over the face to protect the identify of the protester. But often protesters wear their scarf around their neck which is a standardised design or colour to show unity for a cause. Suffragettes wore white ‘votes for women’ silk scarves with green and purple stripes which were the colours of the militant Women’s Social and Political Union (WSPU). More recently, Manchester United fans wore scarves in the club’s historical green and gold colours to demonstrate their anger with the club’s owners. Currently green scarves are worn in Argentina as part of the campaign to legalise abortion. The scarves are such effective branding for the movement that it is dubbed ‘the green wave’.

Votes for women suffragette silk scarf

No ambiguity as to what this scarf said about its wearer

Scarves and status

Scarves can also signal your financial status. Many leather goods or equestrian companies are now known for an entirely different product and category – fashion through their scarves. Hermès, for example, produces hand-printed luxury silk scarves, which along with a price tag of hundreds of pounds, creates the brand’s cachet.

Whilst Hermès fashion scarves lack exclusivity since they aren’t in limited production each season, customers will feel relatively assured that they aren’t going to bump into someone wearing the same outfit and scarf combination, and so wealthy and fashionable women enjoy purchasing and wearing these scarves to stand out from the crowd and display their success.

Scarves are now seen as a power symbol for women. Theresa May and Christine Lagarde, managing director of the International Monetary Fund, are often noted in the press for wearing scarves. With so many prints and ways of tying a scarf to choose from they are a great way of adding a unique touch of ‘pzazz’ and personality to what is otherwise very standard business attire.  For more on using a scarf to get attention see my last post Hit the headlines by wearing a scarf.

As noted in ‘The Conversation‘:

“It’s no surprise, then, that sociologist and image consultant Anna Akbari makes “Put on a scarf” the first entry on her current list of “5 Simple Ways To Hack Your Image”, recognizing their potential for instant uplift and an infusion of individuality.”

The article makes interesting reading for more meanings behind wearing a scarf.

Display your high status through a scarf

Why not instantly make your clothes into a power woman “outfit” and enjoy the luxury of a Hermès scarf but with added exclusivity and without the price tag. Shopblueflamingo.com is a boutique scarf designer, creating genuinely limited runs of unique designs, printed on high quality silk within the UK.

What do you think your scarf says about you? I’d love for you to leave me a comment and let me know.

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